What influences the choice when buying goods. What influences the choice when buying goods. The choice affects the quality of the goods. If the quality is not good, people will not buy the product. And even affect the price. The price is a very important aspect in the choice of purchasing a product. Many people buy a product focusing on rates. This is a common phenomenon. When buying clothes people choose a much more pleasant and clothing. When buying electronics people choose a clear, easy-to-use equipment. So, that's all.